For the Black Eyed Peas, we were tasked to create a music video and print campaign to promote it. I was involved in the creation of iconography which became the primary graphic element in the campaign and music video. The use of underground, music-inspired, apocalyptic imagery supported the band's overall desired concept for the look and feel of their music video and album launch campaign. Posters/snipes were produced and placed all over Los Angeles as part of the "underground" campaign to promote the album.
“Purpose Built” was the spot we created for Hummer. My role was to design typographic treatments, storyboards and style frames.
For John Hancock, we produced a set of three TV spots. My role again was to design typographic treatments, storyboards and style frames.
