While at Motion Theory in Venice Beach (now known as Mirada Studios), I had the opportunity to work with a number of high-profile clients on music videos and TV commercial projects. A few of these clients include the Black Eyed Peas, Hummer, and John Hancock.
My role on the Black Eyed Peas project was to come up with graphic concepts for the iconography (primary graphic elements) being used in the print campaign and music video.
The use of underground, music-inspired, futuristic and apocalyptic imagery supported the Band's overall desired concept for the look and feel of their music video and album launch campaign.
Posters/Snipes were produced and placed all over Los Angeles as part of the "underground" campaign to promote the album.
For John Hancock, I worked on a set of 3 different TV commercials. My role was to design layouts, typographic solutions, storyboards and style frames.